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The whole thing with LiveJournal, WordPress, and Blogspot was oversharing in a detailed way, whereas Tumblr encourages you to just post an image and it’s done. It’s so easy to create this collage of yourself where each image means nothing and gives no information, but when you compile them all together you can create this person that you want to be. It is fucking spooky.

Some Tumblr-on-Tumblr analysis from Los Campesinos! frontman Gareth. (via pitchfork)

“Tumblr: It’s Fucking Spooky” is a genius ad campaign. 

(via markcoatney)


820 notes
reblogged from kateoplis
originally posted by pitchfork

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    -_- Partly agree, partly don’t.
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    Los Campesinos! frontman Gareth.